Campaign inspires girls to get active

Hundreds of young girls across Malvern Hills District got involved in sport as part of a new campaign to help increase physical activity, mental health and wellbeing.

The ‘This Worcs Girl Can’ campaign ran between Monday, 29 February and Sunday, 6 March with a week’s worth of activities on offer.

Sports clubs from across the district promoted their offering at special market place events held at four secondary schools - The Chase, Dyson Perrins, Tenbury Ormiston Academy and The Chantry. More than 60 free taster sessions ran throughout the week with sailing, archery and American football among the sports available to try.

Young girls also took part in mass Zumba and CrikFit sessions held in each school to encourage them to take up a new sport.

In support of the campaign, Freedom Leisure offered women and girls aged 11 and over free swimming sessions and use of the gym or indoor cycling equipment at the relevant district leisure centre. Malvern Hills District Council, in partnership with Freedom Leisure, is also currently delivering six weeks of discounted Sportivate Dance Fit at Sport Dyson Perrins.

Welland Ladies Football Club has reported an increase of 13 new girls to their session as a result of the campaign. Those who attended the taster sessions have been entered into a prize draw with a number of goodies up for grabs.

The campaign aimed to build on the successful national Sport England ‘This Girl Can’ scheme and encourage more young women to get involved in sport to develop skills, social networks and general wellbeing.

Action for Children ran the campaign, supported by Malvern Hills District Council and Sports Partnership Herefordshire and Worcestershire, among others

Vanessa Cole, Head of Services at Malvern Hills Early Help, said: “The day in schools was fantastic, with girls showing a lot of enthusiasm for new sports.  It was great to have the support of so many local clubs involved.”

Cllr David Watkins, Portfolio Holder for Healthier Communities on Malvern Hills District Council, said: “It is excellent to see so many young girls getting involved and being inspired to try new activities. I look forward to hearing more feedback from the clubs and the impact the campaign has had on sport participation.”       

For more information about the event, email Vanessa, visit or follow @WorcsGirlCan on Twitter.

If you are interested in any upcoming Sportivate sessions, please email Jordan for more information.