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Malvern Hills named best rural area to live in West Midlands

Residents living in the district of Malvern Hills enjoy the best quality of life in a rural area in the West Midlands, according to a new study.

The Halifax Rural Quality of Life Survey ranks Malvern Hills 25th nationally and first in the region.

Halifax used a range of statistics from 121 rural local authorities to compile a list of the best rural areas to live in the UK.

Malvern Hills scored highly for employment with 78.7 per cent of residents in work while the district also benefits from low population density with 131 people for every square kilometre, compared to the Great Britain average of 264 per sq/km.

Men and women living in the district can also expect to live well into their eighties while almost 95 per cent of residents are reported to be in good health.

And overall Malvern Hills residents are happy with their lives with an average happiness score of 7.9 out of 10.

Jack Hegarty, chief executive of Malvern Hills District Council, said: "We're not surprised with the results of the survey. We already knew the district was a wonderful place to live and we're delighted the Halifax Rural Quality of Life Survey has supported that view.

"As with all things in life there's always room for improvement and we're committed to working with our partners to do all we can to make this an even better place to live, work and visit."