Any club has to work hard to attract and keep its visitors: a youth club is no exception.
You need to make sure that people know where you are and what you are doing. The sooner you start doing this the better.
Make use of the local media – they are always grateful for a good story and their coverage will reach a lot of interested people, including potential members, supporters and volunteers.
As we said at the beginning, people will have different motivations and reasons for visiting the club.
Somebody may start coming for one reason and as they become more familiar with and involved in the club, they'll keep coming for different ones.
It is essential to keep up-to-date with members' reasons for turning up: as their needs evolve so you too can develop the activities that the club offers.
First impressions count and promotion starts at the door.
Ensure that new users feel welcome by making sure that they are greeted and shown around.
Encourage some established members to do this as others will then take their lead.