Council design project gives students commercial experience

A partnership project between Malvern Hills District Council and Worcester University has provided Graphic Design students studying at the University valuable commercial experience.

Malvern Hills District Council was offered the opportunity to give the students a design project that they had 24 hours to complete, giving them valuable experience working within the pressures of real-time commercial conditions. 

The project brief they were given by Mal Salisbury – Economic Development Officer, was to come up with a series of designs to promote the Council's farmers' market over a 12-month period. 

Councillor Phil Grove, Portfolio Holder for Economic Development at Malvern Hills, said: "We've been really impressed with what the students have come up with. It's great to be working in partnership with the University and helping to give students real-life commercial experiences."

Andy Stevenson, Senior Lecturer in Design at Worcester University, commented: "We've been developing 'live project' collaborations with local organisations for a number of years now on the Graphic Design and Multimedia course at the University of Worcester. Central to our thinking is the idea that we can use the students' accrued design and communication skills to help out local partners - we call this system 'design for social good'. This latest project with Malvern Hills' Economic Development Team was another great opportunity for our students to gain experience working on a campaign with both real clients and a set of real requirements. It also tallied with our growing interest as a course in helping to promote sustainability in its many forms too."

Councillor Grove added: "We support the markets as they are a great way to bring visitors and additional footfall to Malvern. We look forward to showing off the designs the students came up with at the next farmers' market, which is on Saturday 15 November."

The ever popular Malvern Art and Food Market will also be taking place in the grounds of Great Malvern Priory Church on the same day (Saturday 15 November). Exhibitors include local designer makers, artists and some of the finest artisan food and drink producers in the region. The market, which runs from 9.30am to 5pm, completes a bumper weekend of events in the town.