Malvern business grows with new graduate grant scheme

A local business has been the first to reap the benefits from a new graduate grant scheme.

Cytoplan, a science-based supplement company based in Hanley Swan, were struggling to attract graduates for their expanding marketing team, but thanks to a new partnership between Graduate Advantage and Malvern Hills District Council they found their newest recruit.

Rose Buckland from Colwall initially started on a three-month internship through the scheme, but enjoyed the role so much that the company offered her a permanent job, with help from a £2,000 grant from Malvern Hills District Council towards salary and training costs.

The new scheme helps Malvern Hills businesses recruit young people with the skills that will enable them to grow and develop their business.

Businesses can claim £1,000 towards the costs of recruiting for a year in industry placement for students from the University of Worcester Business School, and between £250 - £2,000 to recruit to a new graduate level job through the Graduate Advantage programme.

Jeremy Hawkey, CEO of Cytoplan said: “Recruiting graduates has always been difficult for us and can prove expensive. However, we’ve found Graduate Advantage is as good as any commercial recruitment agency, but without the fees. It provides small businesses like us with access to talented graduates. We were able to offer Rose a great learning and development plan in her first year, which included training from a London-based PR and communications agency, Google analytics and video marketing practical courses and mentoring and support from marketing manager, Simon Holdcroft”.

Rose Buckland, Marketing Assistant said: “I’m so pleased that I registered for the graduate scheme. It gave me the opportunity to begin my marketing career in my local area. I didn’t think for one minute I’d be able to find my first graduate job so close to home and I love every minute of it. I’ve been given so many opportunities to expand my knowledge and skills in marketing; I am really excited about what the future has to offer”.

Cllr Phil Grove, Leader of Malvern Hills District Council said: “Cytoplan are just another example of the fantastic businesses we have tucked away in our hills and valleys, and I’d urge every young graduate to register with Graduate Advantage, to find out about the great opportunities we have here”.

For more information on eligibility and how to apply for the Malvern Hills Graduate Grant Scheme visit

Potential applicants are advised to discuss their needs with the Economic Development team at Malvern Hills District Council before applying for a grant. Email: or Tel: 01684 862183.