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Shop locally

Explore a large range of independent traders on your doorstep by clicking on one of the following towns:

Why you should shop local

Here are some reasons why choosing local traders will make a real difference:

  1. Spending money with local businesses will help our local and national economic recovery
  2. Supporting high streets creates, and safeguards, jobs for local people
  3. Independent retailers give great deals and are competitive on price
  4. It is a safe way to shop as businesses have put Covid-19 Secure measures in place
  5. Local businesses generate money to support local services such as libraries, parks and roads that benefit communities
  6. You are spoilt for choice as local businesses often stock items you won’t find anywhere else
  7. Small businesses are often run by local people and they offer a friendly, personal shopping experience
  8. Local shops often source their goods locally which helps our environment by reducing their carbon footprint

Stay locally

Avoid the hassle and delays of going abroad by holidaying at home.

Browse local staycation destinations and accommodation to The Malverns.

Town Centre Plans

The Malvern Hills Town Centre Plans were approved at the May 2022 Council Executive Meeting. The five plans covering Upton upon Severn, Great Malvern, Barnards Green, Malvern Link and Tenbury Wells, seek to identify opportunities for further improvement.

Read the town plan summaries.

Welcome Back Fund

HM Government logo European Union Regional Development logo

In June 2020, Malvern Hills District Council received funding from the ERDF Reopening High Streets Safely Fund, followed by the ERDF Welcome Back Fund, to support the safe reopening of high streets across the district.

The funding has now ended however it was used to support the following:

  • Town Centre Recovery Officer post
  • Business support
  • Safety signage and measures including hand sanitiser stations
  • Public realm enhancements
  • New and existing events
  • Town centre activities
  • Campaigns and marketing incl. radio, video and digital marketing
  • Footfall data platform
  • Consultancy support for Town Centre Plans

As part of the funding, we appointed Sophie Jackson as our dedicated Town Centre Support Officer to support high street traders. This has continued as a permanent role and you can contact Sophie by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. or calling 01684 862417.


If you are a town centre trader keep up to date with the latest news, events, grants and more with the Town Centres Newsletter.