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Let’s get back to supporting our traders safely

Non-essential retailers, hairdressers and other personal care services have now reopened. Pubs, restaurants and cafes are also able to serve people outside and indoors with the rule of six.

To support the reopening Malvern Hills District Council has developed its ‘Let’s get back to supporting our traders safely’ campaign, which encourages people to get out and back local businesses, while following the rules to help keep everyone safe.

Shop locally

Explore a large range of independent traders on your doorstep by clicking on one of the following towns


Stay locally

Members of the same household can take a holiday in the UK in self-contained accommodation. Browse local staycation destinations and accommodation to The Malverns.

Shopping safely 

If you do have to leave home for essentials, then we advise you to do the following:

  • Limit the amount of time you spend in store
  • Sanitise your hands properly before entering the store and wear a face covering (this should cover your nose and mouth at all times)
  • Try not to touch items unless you intend to buy them
  • Keep apart from people not in your household, 2 metres if possible
  • Follow the Covid-19 Secure measures businesses have put in place
  • Pay by contactless if you can

We also ask you to be kind and considerate to shop staff, and each other, during this challenging time.

Why you should shop local

Here are some reasons why choosing local traders will make a real difference.

  1. Spending money with local businesses will help our local and national economic recovery
  2. Supporting high streets creates, and safeguards, jobs for local people
  3. Independent retailers give great deals and are competitive on price
  4. It is a safe way to shop as businesses have put Covid-19 Secure measures in place
  5. Local businesses generate money to support local services such as libraries, parks and roads that benefit communities
  6. You are spoilt for choice as local businesses often stock items you won’t find anywhere else
  7. Small businesses are often run by local people and they offer a friendly, personal shopping experience
  8. Local shops often source their goods locally which helps our environment by reducing their carbon footprint

Reopening High Streets Safely Fund

HM Government logo European Union Regional Development logo

Malvern Hills District Council has received funding from the ERDF Reopening High Streets Safely Fund to support the safe reopening of high streets across the district.

We have appointed Sophie Jackson as our dedicated Town Centre Recovery Officer to support high street traders during this challenging time. You can contact Sophie by emailing This email address is being protected from spambots. You need JavaScript enabled to view it. or call 01684 862417.