Cash boost for high street traders

Independent businesses can get a cash boost to help their Covid-19 recovery with the launch of Malvern Hills District Council's Town Centre Support Scheme.

Traders in any of the district's five retail centres – Great Malvern, Malvern Link including Link Top, Barnards Green, Upton and Tenbury – can apply for the grant.

Funding is on offer to pay for shop front improvements and security measures such as CCTV. The money can also be used for marketing and branding as well as digital activity such as helping traders switch to selling online, creating a new website or introducing new technology to the business.

The council will pay for half of the cost of a project up to £1,500 with the business expected to put the rest.

The scheme is part of the council's £500,000 economic recovery fund created to support the local economy as it recovers from the impact of Covid-19 restrictions.

Cllr Daniel Walton, Portfolio Holder for Economy and Tourism on Malvern Hills District Council, said: "All businesses have had a really tough time over the last 18 months but our high street traders in particular. This money will support our independent traders to improve their offer to customers, either through physical improvements or adapting their business to new ways of selling and meeting the needs of consumers in a digital age."

Visit www.malvernhills.gov.uk/grants for full details of the scheme and how to apply.

Pictured: Cllr Daniel Walton, Portfolio Holder for Economy and Tourism on Malvern Hills District Council, in Upton-upon-Severn.
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