The countdown to the festive period will begin this month with the return of the much-awaited Great Malvern Christmas Festival.
The festival will be held from 10am to 9pm on Saturday, 23 November, in Great Malvern Town Centre.
Various events will be held around the town on Church Street, Belle Vue Island, Priory Grounds, Abbey Road, Great Malvern Priory, Lyttelton Rooms and also at Malvern Community Hospital.
There will be lots on offer for visitors to enjoy, from vintage cars, dancers and circus stilt walkers to art workshops, bell ringers and a food and craft market.
Children will have the chance to meet Santa in his new grotto in the Morgan Route Master Bus in front of Belle Vue Island opposite the Post Office between 10am and 3pm.
The parade will start at 5.45pm from Belle Vue Island and will feature children's lanterns, Malvern Theatre's panto celebrities, Dance in Motion and a confetti canyon.
The Christmas Lights will be switched on at 6pm by Loula Geater and Mark James who are in this year's pantomime production of Aladdin at Malvern Theatres.
Live music will be held throughout the day from the likes of The Voice's Luke Swatman, Tazmin Barnes, Worcestershire Youth String Orchestra, Malvern St James Choir, Malvern Chase Brass Band and carols from Malvern Hills District Brass Band.
An Arts, Crafts and Food Market will be held from 10.30am to 6.30pm in the Great Malvern Priory Grounds and Abbey Road where shoppers can purchase bespoke gifts and the very best culinary delights.
The Great Malvern Christmas Festival has been organised by Malvern Hills District Council in partnership with Malvern Town Council, Worcestershire County Council, BBC Herford & Worcester and Boffy Arts Markets.
Victoria Carman, Visitor Economy Officer at Malvern Hills District Council, said: "We are so excited to welcome visitors and residents alike to enjoy the festivities in our wonderful town once again. With special guests, live music, delicious food, unique gifts and not to forget Santa, there is something for all the family."
Contact the Tourist Information Centre on 01684 892289 or visit www.visitthemalverns.org/christmas for more information.
Pictured: Children can enjoy the fairground at this year's Great Malvern Christmas Festival.