Interest in The Malverns soars amid tourism boost

Visitors to The Malverns' tourism website have rocketed as the area benefits from the number of people opting for a staycation this year.

The number of people using visitthemalverns.org increased by 44% during July and 66% so far in August, compared to the same period in 2019. Almost 80% of website traffic came from people visiting the site for the first time.A vast majority of the website visitors live in London, followed by Birmingham and Bristol, with people looking to escape to the countryside.

Following the January floods and the Covid-19 outbreak, the local tourism industry has been severely impacted, which has affected people's livelihoods and jobs. An increase in visitor spend will help to support the District's shops, restaurants, accommodation providers, attractions and more.

The Malverns is increasingly being seen as an attractive place to visit and stay, particularly with the large number of walking and cycling opportunities available across the district (details are available on the Visit

The Malverns website and self guided walks can be downloaded on the MalvernsWalks App).

As well as visitors from across the UK and the region, residents are also becoming more aware of what is available on their doorstep and are choosing to be tourists at home.

Tourism is hugely important to The Malverns attracting 3.5million day trips and 211,000 overnight stays a year. This adds more than £137million to the local economy, supporting 2,780 jobs.

Cllr Sarah Rouse, Portfolio Holder for Economic Development and Tourism at Malvern Hills District Council, said: "The Malverns is a great place to get outdoors and spend time with loved ones. There are also great attractions to visit and some wonderfully unique restaurants and cafes right across the district to discover.

"Avoid the hassle of travelling and quarantine restrictions and come and explore what The Malverns has to offer. We're open for business and ready to welcome you."

Victoria Carman, Visitor Economy Officer, and Cllr Sarah Rouse, Portfolio Holder for Economic Development and Tourism at Malvern Hills District Council.
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