Tenbury is 'open for business' is the message from traders in the town as they begin to recover from the impact of the recent severe flooding.
Businesses have issued a rallying cry to local people to come out and show their support by paying the town a visit and discovering the array of independent shops, cafes, restaurants and businesses on offer.
More than 100 businesses were flooded across Malvern Hills District, following heavy rainfall caused by Storm Dennis. Many of those affected were based in Tenbury. The Environment Agency described the situation as unprecedented and at one point river levels reached close to the record peak seen in 2007.
Despite this, the majority of businesses in the town centre have already re-opened and are trading normally.
Sarah Thompson, Chairman of Tenbury Chamber of Trade, said: "We aren't surprised by the way the majority of businesses have bounced back so quickly following the flooding caused by Storm Dennis. Although some shops are still closed they will be open in the next few weeks.
"Tenbury has a tremendous community spirit and everyone is pulling together to make sure the town comes back stronger from this.
"What we need now is for the public to support us by coming to find out for themselves about the fantastic range of unique, independent shops, pubs and cafes Tenbury has to offer. There really is no place like it.
"The message from us is Tenbury is open for business – come and see us."
To help support the 'Tenbury is open for business' message, Malvern Hills District Council is offering free parking in our Teme Street car park from Monday, 16 March to Sunday, 29 March.
Malvern Hills District Council has also made a £100,000 fund available to support projects which will help areas recover from the impact of Storm Dennis, including promotion, events and marketing.
The council will be holding talks with traders and other interested groups about the best way to spend Tenbury's share of the money.
Cllr Sarah Rouse, Leader of Malvern Hills District Council, said: "When I visited Tenbury to talk to residents and traders who had been affected by flooding I was struck by the tremendous community spirit on show.
"We're determined to work with all our flood affected communities to help them not only recover, but grow and prosper following this devastating event."
Malvern Hills District Council continues to support the clean-up effort in the town and has already taken away more than 60 tonnes of flood damaged waste from businesses and households.
Flood support grants of £2,500 have also been paid to affected businesses that applied and qualified for funding. £500 hardship payments have also been paid to the vast majority of affected residents who applied. Some businesses and residents are still waiting for their money because they haven't given their bank details or the right supporting evidence to meet the criteria set out by the Government. They are being contacted by council staff.
The Government has also announced a £5,000 flood resilience grant for residents and businesses to help protect properties from future damage. Malvern Hills District Council is seeking professional support to help advise residents and traders about the best measures available to protect their property. When available, details will be announced at www.malvernhills.gov.uk/flood-support