Council encourages residents to support the high street with Reassuringly Local campaign

Malvern Hills District Council has launched a new campaign which encourages residents to support local businesses during the coronavirus pandemic.

The Reassuringly Local campaign shines a light on the many much-loved businesses across the district that are offering click-and-collect and delivery services during the current national restrictions.

A list of businesses offering these services is available at

The campaign will also highlight the measures put in place by local traders to ensure people can shop safely and with confidence when out in town centres.

Malvern Hills District Council has received funding from the Reopening High Streets Safely Fund (which is from the European Regional Development Fund) to support the safe reopening of high streets across the district.

As part of this, the council has developed an action plan focused on campaigns and activities such as installation of hand sanitisers and information signs to ensure high streets are open, safe and welcoming.

The council has also appointed a Town Centre Recovery Officer, Sophie Jackson, to oversee the delivery of this plan and to act as a key point of contact for high street traders.

As well as this, free parking will be on offer in Malvern Hills District Council car parks in the run up to Christmas Day. From 1 to 24 December, visitors will be able to park for free after 3pm in any of the council's pay and display car parks. The offer is open to all vehicles except HGVs and motor homes.

Cllr Sarah Rouse, Leader of Malvern Hills District Council, said: "We can still support many of our local businesses by taking advantage of their click-and-collect and delivery services throughout lockdown. Residents will see our Reassuringly Local campaign promoted on social media, as well as posters across the district, by supporting local we can get through this together."

Pictured: Cllr Sarah Rouse, Leader of Malvern Hills District Council, in Great Malvern.
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