Visitor Economy

Visitor Economy Action Plan 2016 - 2020


Visit England and AA Quality Schemes

Malvern Hills District Council run a policy to only promote accommodation accredited under the nationally recognised quality schemes run by Visit England and the AA. More information on joining these schemes can be found at:

If you are a new tourism business or one that is not yet accredited under the schemes listed above, there is support available in the form of a grant.

Malvern Hills District Council can provide a 50% grant to businesses who wish to join either of the national schemes listed above, on the understanding that they agree to stay accredited for a minimum of two years.

The grant is also available to those businesses wishing to join the Worcestershire Approved Accommodation Scheme. This is an entry level scheme for tourism businesses wishing to get a basic cheaper accreditation. For more in formation on this scheme contact Victoria Carmen on 0845 6411540.

The grant is paid on proof of accreditation. Contact Malcolm Salisbury on 01684 862483 for a grant application form. Fill in and return with copies of your accreditation invoice and grading confirmation letter, you will then be reimbursed up to 50% of your grading fee and joining fee up to a total maximum of £500.

Economic Impact of Tourism

View the Malvern Hills District Economic Impact of Tourism (2015)

Visitor Survey

View the Malvern Hills District Visitor Survey 2015/16

Small Business Grant

MHDC are offering small business grants of up to £500 to new businesses in the district. Contact Joel Keller for more information 01684 862486.

Tourism Business Visits

If as a tourism business you have any issues that you would like to discuss, or if you would like a visit to talk about accreditation, please contact , Tel: 01684 862483.

Destination Worcestershire

As part of the Herefordshire & Worcestershire Chamber, Destination Worcestershire are the main marketing arm for tourism across the region and beyond.

They provide a twice yearly visitor magazine, accommodation and attraction guides and a very comprehensive website which is linked to the national Visit England network.

They provide Worcestershire with a strong profile in national press and television, and also support tourism businesses with advice on issues such as sustainable tourism and marketing.

Destination Worcestershire is a membership organisation which provides different levels of support to tourism businesses. It is also the main point of contact to all the main tourism organisations such as Visit England.

Businesses will be able to choose from a number of different membership options. A full list of the options are listed on the Destination Worcestershire website or call Victoria Carman on 0845 6411540 for more information.

New WelDest Project

MHDC have been asked to take part in the European funded WelDest project. The project centres around a destination "tool kit" that can be used to define a region as a health and well being destination.

The process involves undertaking development work with local spa centres who have agreed to support the project.

The outcomes of the Malvern work will be added to the overall European research programme which will be available in a report towards the end of 2014.

The work is aimed at developing a wider appreciation of the benefits of spa tourism and how that can play a role in the overall economy of an area.

Visit the Malverns Website

View the Visit the Malverns Website