Easter fun will soon be arriving in the popular towns of Tenbury and Upton to ensure families have a cracking time during the Easter holidays.
The free trails take place in the town centres of Tenbury Wells and Upton upon Severn on the following dates:
- Tenbury: Saturday, 28, March to Saturday 11, April.
- Upton: Friday, 3, April to Saturday 11, April.
The trail theme involves children searching for Easter chicks in shop windows throughout the town centres to reveal an Easter phrase.
Once all Easter chicks have been found, a prize can be collected from the Tourist Information Centre, located in Teme Street, Tenbury, and The Pepperpot, in Upton.
Along with the trails, children from six primary schools surrounding Tenbury and Upton, have taken part in an Easter colouring competition, these works of art will be on display throughout shop windows.
Trail sheets can be collected from the tourist information centre.
Cllr Beverley Nielsen, Portfolio Holder for Economy and Tourism at Malvern Hills District Council, said: “What a lovely thing for families to do this Easter, this trail is a wonderful opportunity for families to get out and about, discover our towns, and enjoy a fun, free and memorable activity together. We'd also like to thank The Regal and Tesco in Tenbury, and Warner's Supermarket in Upton for kindly donating prizes - their contribution is greatly appreciated.”
Published 26 March 2026.
